Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

Collective Voice, a leading creator marketing platform, proudly announces it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its impactful holiday campaign ...