Here are our best online marketing strategies: Online advertising is a game of inches ... Video testimonials are more believable (and more persuasive) than text-only reviews — even on Zillow.

The principle of “liking.” The best example is the famous “Tupperware party.” The reason it works is that the group that came ...

At a meeting last week, the Melville council took the first steps towards a potential ban on advertising alcohol and unhealthy food on city property. City staff have been asked to investigate if ...

Hundreds of watercolor paintings will replace advertising spaces in BART stations across the Bay Area, one of several ways that the transit organization is aiming to engage riders. The original ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University.

Advice from an English teacher in Massachusetts for guiding teenagers to think critically but not cynically about the information they consume. By David Nurenberg This collection of interactive ...