The new Pepsi challenge: Saving Pepsi from years of decline
On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...
Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
When Pepsi's Mega Hit 'Number Fever' Campaign Resulted In Violence, Riots
Pepsi trucks were overturned and set on fire, bombs were hurled at the offices, and staff faced death threats. At one point, ...