Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...

Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...

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Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

It’s been three years since Pepsi was the official sponsor of the Super Bowl Halftime show, but the beverage brand continues to show up in a big way for the 'national' holiday.

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

Calgary Flames rookie phenom Dustin Wolf was named one of the Pepsi Goalie Challenge's Top Goalies of the Week thanks to a ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...

Costco is making a change and Washington State's $1.50 meal is going to change. The world-famous hot dog comes with a soda ...