Rio de Janeiro's mayor handed the city keys to King Momo on Friday, marking the beginning of the symbolic Carnival monarch's five-day reign over the revelry.

The settlers bought over the tradition of Entrudo (Carnival ... In 2023, the Brazilian Ministry of Tourism estimated that Rio Carnival would attract 46 million domestic and international visitors ...

According to Riotur, a tourism company linked to Rio City Hall, Carnival is expected to generate 5.5 billion reais (€900 million) in the city between February 1 and March 9. During this festive ...

Rio estimated the ... Host cities hope the increased tourism will be worth it and that the new venues will be used long after the games. However, the costs frequently go over estimates.

Rio de Janeiro’s mayor handed over the key to the city to its Carnival monarch. King Momo’s five-day reign over the festivities opened on Friday.