Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

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Undefeated and Nike are wasting no time following their recent "Thunder Blue" Spiridon release by dropping two more collaborative pairs soon. The unreleased Undefeated x Nike Air Spiridons were ...

Designed by Nike, the kits show off a wide variety of colors, patterns and regional themes. Here's a look at the new jerseys for all 14 NWSL teams. Angel City's 2025 secondary jersey is probably ...

An old REI ad put the shoe’s original price at $80. This year’s Baltoro reissue won’t be the first one—Nike brought the shoe back for a retro run before, starting in 2005. In that era ...

Nike (NKE) is advancing 5% after investment bank Jefferies upgraded its rating on the sneaker maker to Buy from Hold. Jefferies recommends buying the shares. Nike can regain the market share that ...

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, despite fans buzzing over the WNBA star’s latest endorsement ...