NBCU content to be presented includes the NBA and WNBA in a major new contract the company is extremely excited about, especially for streaming games on Peacock. The 11-year deal announced last ...

Peacock Premium and Premium Plus users can now watch in-market streams of live Boston Celtics games as part of monthly NBC ...

NBCUniversal (CMCSA) is already courting advertisers for its ambitious 2026 lineup, which features a slate of major live events. In a message to clients and partners on Monday, NBCUniversal’s ad ...

Video content posted on the major social platforms (YouTube, Instagram, X, Facebook, TikTok) between Feb. 14-17 generated more than 750 million video views across nine NBCU labels (SNL ...

Comcast has struck a $3 billion deal with the International Olympic Committee that will extend NBCUniversal and Peacock’s rights to the games through 2036. The extension covers the 2034 Winter ...

NBCU is developing what is being described as a subscription “mobile first” news platform in the fourth quarter of this year. Cesar Conde, chairman of the NBCUniversal News Group, talked ...

This strategy is also playing out in Peacock’s ad model, which has been structured to mirror the engagement-first approach of NBCU’s live events. “We launched Peacock five years ago ...

The Macy’s Thanksgiving Day Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that will see the event continue to broadcast on NBC ...

The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It was a test of the company’s pipes. The Feb. 14 “SNL50: The ...