Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By . Brooke Steinberg. Published Oct. 17, 2024, 3:15 p.m. ET.

Mountain Dew unveiled its new logo. The nostalgic forward look for the PepsiCo beverage brand captures the outdoor spirit and the Do the Dew mantra beverage fans embrace.

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, ...

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

Mountain Dew Unveils New Logo, Visual Identity - 10/10/2024. Brand will roll out the changes next summer, with the first new packaging hitting store shelves as early as May 2025.

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.

Over the past 76 years, Mountain Dew has gone through six logo changes. NurPhoto via Getty Images. The reinvention, created by the PepsiCo design and innovation team, will allow fans to connect ...

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, ...