In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to ...

Three head-to-head conversations, tackling the AI apocalypse, direct-to-player marketing and sales, and the state of the game ...

Jeanette Seawright, administrative services group leader for Vector Marketing Corp., a subsidiary of Cutco Corp., is ...

When brands label their candy, soda, and other snacks "guilt-free," it’s just another way to create shame around eating.

Digital marketing is one of the most rapidly changing business sphere around. Discover some of the biggest changes the ...