Costco took a gamble on Kirkland. Here's how much it paid off
When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail ...
Costco’s Kirkland Signature brand drives company growth, WSJ reports
Costco (COST) created store brand Kirkland Signature three decades ago and it is now a linchpin the company’s success that accounts for roughly ...
Why Costco Went All In on Kirkland — and How It Paid Off
Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down ...
How Costco’s Kirkland Signature Brand Became a Powerhouse
Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.