"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ... In "The ULTRA Hustle," Dafoe and O'Hara hustle unsuspecting pickleball ...

Who Owns Michelob Ultra? Owned by Anheuser-Busch InBev, Michelob Ultra is a multinational beverage and brewing company based in Leuven, Belgium. Anheuser-Busch InBev is the largest brewing company ...

But if craft beer hopes to put a dent into the sales of Michelob Ultra, it likely needs more low-calorie, low-alcohol options like 30 Minute Light IPA. The beer is now rolling out nationwide in ...

IPG’s Momentum experiential shop has quietly triumphed in an agency “beauty contest” to win a FIFA World Cup activation assignment for Anheuser-Busch InBev’s Michelob Ultra brand. Mich Ultra, the low ...

In November, Baccalieu Trail Brewing launched Ultra Light, their low-carb, low-gluten lager. Baccalieu Trail Brewing Co. is one the growing number of N.L. breweries making light — or non-alcoholic — ...

Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles in the spots and how they got there ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the ...