Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles in the spots and how they got there ...

Michelob ULTRA Zero, a non-alcoholic beer, also makes a cameo in the ad and will be featured during Fox's broadcast of Super Bowl 59. "The Super Bowl is a more than a sports moment, it's a cultural ...

Take it from me—and Reddit’s beauty enthusiasts—you’ll never look back after trying this ultra-hydrating shampoo. •"I don't know what magic is in this bottle but ever since I changed to ...

Apple Watch Ultra has always been geared toward adventurers and explorers, despite the product gaining plenty of fans with more casual needs. With the Ultra 3, Apple will add a new capability ...

The beer, spirits and wine industries were already prepared for a continued lull in sales for 2025, then came the U.S. surgeon general's call for cancer warning labels on alcoholic beverages.

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1 – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major ...

The Super Bowl regular plans to run sports for five different beer brands during this year’s Big Game, including Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. The company ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 0 sec ago By Tim Nudd - 17 min 3 sec ago By Brian Bonilla - 1 hour 6 min ago By Parker Herren - 1 hour 46 min ago By Erika ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 hours 11 min ago By Erika Wheless - 8 hours 44 min ago By Jon Springer - 9 hours 27 min ago By Garett Sloane - 12 hours 27 ...

On Tuesday night, Margo Martin, Trump’s deputy director of communications, announced on X that he had “received the first ever Presidential Commemorative Inaugural Diet Coke bottle,” along ...