Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of ...

Michelob ULTRA Organic Seltzer is now available in Spicy Pineapple, Cucumber Lime, and Peach Pear. Here's how it compares to other popular seltzers, including White Claw, Truly, and Bud Light Seltzer.

Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles.

Michelob Ultra's Pure Gold is made with organic grains grown on farms in Cartersville, Georgia. But keep in mind that whether or not a product is organic has virtually zero impact on the bare ...

Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.