Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

It had been reported last week that the government was considering introducing a total ban on alcohol advertising in the UK, ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

The newly published NHS 10-year plan includes measures to address alcohol-related harm, primarily focusing on mandatory ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

Trump Media & Technology Group outlines a growth plan but prioritizes buybacks and Bitcoin over platform investment. Read why ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Agriculture Minister Maria Panayiotou on Monday said that the Strategic Plan for the Common Agricultural Policy (CAP) ...

We spoke with Tahiri about the evolution of nutrition innovation, the importance of understanding consumers on a deeper level ...