Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Marketing Strategy - It's hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting ...

Partnership creates geographic advantages aligned with SMA’s strategic growth plan while diversifying the distribution of ...

What makes our program unique? Food and agribusiness marketing goes beyond just a business and marketing perspective. The hands-on major encourages students to put economic research, consumer ...

The Marketing Scenario is a synopsis of the logic of your marketing strategy. In the same breath, it also enables you to make sure that that logic really works. The Marketing Scenario translates the ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business helps tackle food waste.

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

California Attorney General Rob Bonta is pushing back against a federal proposal that aims to roll back fair housing ...