Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook parent’s board in January.

Meta CEO Mark Zuckerberg loves mixed martial arts (MMA) whether he's watching ringside or actually in the ring himself. He built an octagon at his Hawaiian compound. He's sparred on a barge and even had surgery to fix some fighting-related injuries.

Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech company's portfolio, UFC told CNBC.

Meta CEO Mark Zuckerberg was spotted wearing a blue T-shirt with the words “Ardsley Athletics” written across it during an appearance on “The Colin and Samir Show” podcast.

While The Social Network star Jesse Eisenberg might not want be involved in the same conversations as the Facebook founder, it seems Mark Zuckerberg, on whom the protagonist/antagonist is based, has no problem continuing the association.