The watt reigns supreme, if only companies would share it with us. Every time I see “mAh” on a consumer product, I cringe.

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Gurman adds that Apple has started working on the M5 MacBook Air, and that it could launch early next year. The new models are unlikely to have any major design changes, so buyers should expect ...

Apple’s M4 chip, which debuted in the iPad Pro last year, has made its way to the entire portfolio of Macs, bringing ...

The Mac Studio is Apple’s design at its best, but the iPhone 17 Air could head in a new direction. Here’s why Apple should stick to its core design principles.

Apple has been using the same design language for the MacBook Pro since 2021. Half a decade later, we might get a modern makeover with snazzy new upgrades.

Bloomberg’s Mark Gurman reiterated that Apple will be releasing a MacBook Pro “overhaul” in 2026. There are three ...

We’re taking a look here at the changes to the new MacBook Air models as well as the highest ... to the MacBook Pro in a thin and light design. Thanks to the M4, all MacBook Airs can now connect ...

As of 2025, this includes the 13-inch and 15-inch M4 MacBook Air, and 14-inch and 16-inch M4 MacBook Pro. As a general rule of thumb, this guide is mainly focused on the older ‌MacBook Air ...

New iPads and M4 MacBook Airs are already on sale The design hasn’t changed much from last year’s MacBook Air, but when something already looks this sleek and weighs practically nothing ...

Apple TV's Severance recently finished its second season, and the series has really got people talking. To capitalise on the ...

However, the iPhone 17 Air will likely remove it for good in all regions, due to its ultra thin design. From The Information: So far, Apple’s engineers haven’t been able to fit a physical tray ...