Apple rolled out an internal "Presto" system that allows iPhones to be updated without taking them out of their sealed boxes.

Many older iPhones have also had their trade-in values cut, alongside the iPad Air, Apple Watch Ultra (both 1 and 2) and Apple Watch Series 5. All Macs are now worth less, with the Mac Studio taking ...

Apple can already wirelessly update sealed iPhone units at certain Apple Stores, and it could eventually do the same for its ...

Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

Update: Heads up! Amazon has now price matched: AirPods Pro 2 now $100 off via Amazon at $149 (Reg. $249) – this is the best ...

Apple COO Jeff Williams is retiring after 27 years. His exit marks another recent major leadership shift at the company.

After you buy a new Apple device, you often have to update it first. It's no longer needed for the iPhone and is likely soon no longer needed for the Mac either.

Apple gives students additional merchandise on top, depending on the product purchased. However, only Macs and iPads are ...

It's throwing in free accessories along with the purchase of an eligible MacBook or iPad from now until 21 October, including ...

Apple develops a wireless Mac update system for sealed retail boxes, eliminating the frustrating out-of-box software updates ...

Apple (NASDAQ: AAPL) has delivered a staggering return of over 16,000% since 2005, turning a $10,000 investment into more than $1.6 millio ...

The entry-level AirPods 4 earbuds without ANC are now available for just $89, down from their usual $129: That’s a 31% ...