A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

The simplified "H" forgoes the square frame found on the current logo and borrows a key element from its previous 60s-era ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Atualização da marca, que era necessária, mas não precisava ser tão radical, provoca polêmica entre os amantes de automóveis ...