Samba TV’s State Of Viewership Report Reveals OTT and Linear Viewership Sets New Record, with Streaming up 56% YoY and Linear Growing at 8%
Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New ...
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Report: Live events the new battleground of audience engagement
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours ...