Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Critics also noted that the ad did not have a car in the video. The company defended its efforts despite the backlash, saying the “brand relaunch for Jaguar is a bold and imaginative reinvention ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

Autocar says the off-road brand could draw the line at 48V hybrid systems if Jaguar sold only electric cars. The idea of Jaguar - birthplace of legendary straight-six and V12 engines that powered ...

The new Jaguar Type 00 concept car has now been unveiled, yet the furore over the British brand’s relaunch hasn’t died down – if anything the reveal of the car has intensified the debate ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...