Testing in the snowy conditions near the Arctic Circle, this is the second time the super-GT prototype has been spied, with ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Jaguar and Land Rover’s fortunes changed for the better under Tata’s ownership. By 2010, a surge in demand for luxury cars ...

Jaguar seemingly made a decision regarding the I-Pace examples repurchased from customers following the fire risk caused by ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Lotus Cars faces challenges in core markets and unlikely growth in India, leading to potential downward revisions and a ...

Astana Motors & MyVentures invested $3.5 million in the Automotive Ventures Mobility Fund II, to expand Astana’s presence in ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...