Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Critics also noted that the ad did not have a car in the video. The company defended its efforts despite the backlash, saying the “brand relaunch for Jaguar is a bold and imaginative reinvention ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

Like Jaguar, MG is owned by a foreign parent company ... MG was the 10th biggest car brand in Britain by volume, with 81,536 and 4% market share. So what changed? MG’s repositioning hasn ...