The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

Martha Stewart and other celebs star in JC Penney's recent ads. One of America’s oldest retailers is heading into another new chapter, with JC Penney merging with SPARC Group, a company known ...