How to Write an Introductory Business Letter. In today's world of instant electronic communication, the old-fashioned business letter often gets overlooked. A well-written sales pitch or ...

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you ...

Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at [email protected] or call (781 ...