As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

The viral #Sheacation trip was all about the brand’s Curl Stretch Collection and reminding Black women they deserve ease in ...

Topicals’ latest influencer trip, a new video series from UPS and Kareem Rahma of “Subway Takes” and a surge of influencer ...

The total number of influencers has surged to 4.06 million in 2024 from 9.6 lakh in 2020, reflecting 322% growth, reports The Economic Times.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

Collabhouse is also pitching the merits of its new tool with some case studies from its beta-testing period. It says that Beauz used it for their ‘Lick It’ single last year, driving a 300% spike in ...