As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even ...

Keep your eyes peeled on Wednesday for an announcement from President Trump about his plan to keep TikTok alive in the U.S.

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

The viral #Sheacation trip was all about the brand’s Curl Stretch Collection and reminding Black women they deserve ease in ...

The creator economy has become one of the great technological engines driving modern e-commerce. Social platforms are ...

Topicals’ latest influencer trip, a new video series from UPS and Kareem Rahma of “Subway Takes” and a surge of influencer ...

The total number of influencers has surged to 4.06 million in 2024 from 9.6 lakh in 2020, reflecting 322% growth, reports The Economic Times.