In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

The mandate encompasses advanced influencer marketing solutions, blending cutting-edge proprietary technology with ...

Brazen price manipulation, stock cornering, fabricated financial disclosures and social media influencers fuelling ...

Ulta Beauty grapples with market challenges, weak growth, and industry shifts. ULTA faces competition from Sephora and online ...

LIBOR set interest rates for trillions of dollars in loans for over 30 years. Banks manipulated the rate because it relied on ...

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

Learn how to understand and track smart money concepts (SMC) in crypto trading and use platforms such as Glassnode, Nansen, ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

The fortunes of the stock market play a big role in shaping the mood of the consumer, and things aren't looking great right ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...