Siemens has agreed to acquire Dotmatics for $5.1 billion, a combination the companies said would use artificial intelligence to speed up development cycles and help make breakthroughs in the ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Live streaming analytics platform Streams Charts announced this week that it has partnered with streaming platform KICK to ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

With the Indian Premier League (IPL) 2025 set to begin, brands are gearing up to spend an estimated Rs 550 crore on ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...