Siemens has agreed to acquire Dotmatics for $5.1 billion, a combination the companies said would use artificial intelligence to speed up development cycles and help make breakthroughs in the ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

There’s something unique about those who spent their childhoods playing in the dirt and exploring the outdoors.

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

Bitcoin faces mixed signals as key technical indicators and macro events set the stage for a volatile breakout or breakdown ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

The total number of influencers has surged to 4.06 million in 2024 from 9.6 lakh in 2020, reflecting 322% growth, reports The Economic Times.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Live streaming analytics platform Streams Charts announced this week that it has partnered with streaming platform KICK to ...

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach ...