While 98% of marketers feel that influencer marketing is effective, less than one percernt of agencies are spending a ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Industry leaders have launched the India Influencer Governing Council (IIGC), a self-regulatory body for influencer marketing ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

In the world of branding, imitation may no longer be the highest form of flattery, it could be a Public Relations (PR) ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Your brand is what people say about you when you’re not in the room.” – Jeff Bezos. Think about that for a second. While ...

Today, BBB National Programs launches its podcast, "Beyond the Influence," a new series that delves into the world of influencer marketing, ...

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...