The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

A mural commissioned in 1503 for the Palazzo Vecchio in Florence has been the subject of controversy and debate for more than ...

For an investor pitch to be successful, it needs not only facts, stats and figures, but powerful storytelling.. Here's how to ...

“Despite my misgivings, I sent her $100. It was all I had.” In addition to appealing to social norms, fraudsters also used established persuasive techniques to sell themselves to the victim.

Bills OT Dion Dawkins was at the wrong end of a call this weekend. Dawkins used the 'snatch technique' by swatting at outside linebacker David Ojabo's arms which knocked him off balance and to the ...

Imagery, and President-elect Donald J. Trump’s mastery of it, played a vital role in powering his return to the White House.Credit...Doug Mills/The New York Times Supported by By Shane ...

Italian scientists say they have developed an egg-cooking technique dubbed the "periodic" method for optimally cooking yolk and whites inside the shell. Eggs are cycled between cold water and ...

Zou and other researchers say these and various emerging techniques should help to create chatbots that bullshit less, or that can, at least, be prodded to disclose when they are not confident in ...