While many Fintechs strive for originality, their branding often follows a predictable template: ...

The Renault 5 E-Tech shows mainstream EVs can be affordable and desirable cars that can also be fun to look at and drive.

Henry Ford was a pioneer in the automobile industry. At 40 years old, he launched the Ford Motor Co., which … Continue ...

Built like a Baja racer, the Ranger Raptor is Ford of Europe’s toughest truck. We push it to its limits on the sand dunes of Morocco.

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

In this price Jaguar f -type is best car ever I have seen Best Featured Car fantastic company was this I am grateful to Jaguar company making this wonderful project car. This car is an absolute ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.