Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...

Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...

Take-Two CEO Strauss Zelnick comments on the 12-year span between GTA 5 and GTA 6, says that the company has the balance sheet to support long dev times.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

If waiting for GTA 6 were a heist, fans would have already invested years casing the joint, scheming their getaway, and ...