Like many of the other things Gen Z instantly notices when they enter a baby boomer’s home, their annoyance with a decorative ...

It won’t be long until Gen X managers feel left out of watercooler chats with their twentysomething-year-old workers.

The economic and political turmoil is influencing Gen Z drivers: nearly half said eliminating the tax credit will affect ...

Gen Z is also changing how doctors interact with patients, providing greater transparency and empowerment. “I think we are ...

This linguistic evolution often creates a humorous, sometimes awkward, gap between Baby Boomers (born roughly 1946-1964) and ...

Lena Dunham, who was 25 when the show premiered, is currently doing press for her new Netflix show, Too Much, and spoke to ...

The phrase "doctor's orders" does not hold much weight with Generation Z. A new global survey from communications firm ...

UVA psychologist Stefanie Sequeira explains how peer influence and social media shape how young people make health decisions.

Imagine a world where your brain works against your wallet — welcome to Gen Z’s dopamine debt, a phenomenon where the brain’s ...

The term “crashing out” has been circulating online for some time now. It’s a phrase to describe when a person is at their ...

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

Spirits companies have reason to be confident on Gen Z but where do they see growth and is developing a targeted approach the right answer?