Buy-now, pay-later services like Klarna and Afterpay seemed to be having a moment with Gen Z, but attitudes might be changing ...

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

42% of Gen Z investors in the US own cryptocurrency, nearly quadrupling the number of US Gen Z investors who have a ...

Considering they’re one of the most environmentally conscious generations, with a focus on sustainability, it’s not ...

These AI images show what the typical Gen Z and Millennial thinks their future retirement will look like – from ...

The skinny jean isn’t back, because if it was really back, you guys wouldn’t be putting boots on to hide the whole part that ...

Mark Zuckerberg is all in on augmented reality glasses and filling Facebook with AI-generated slop content; Apple’s iOS 18 is ...

Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via ...

TOKYO -- Global shipments of digital cameras grew for the first time in seven years in 2024, with demand buoyed by China's ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Customer expectations continue to evolve at breakneck speed, and 2025 is likely to usher in further changes to ...