The $1.3 billion tennis star may have netted millions by winning tournaments, but it's his clever investments, like in the ...

But Federer’s 2018 decision to part ways with Nike (which he had worked with since he was 13 years old) as his clothing and shoe partner has proved to be among the most lucrative. Soon after, he ...

Iga Swiatek will have a crack at her next Major title at Wimbledon 2025. She's into her first final at the All England Club ...

Novak Djokovic is a seven-time Wimbledon champion but has not always seen eye-to-eye with the All England Club, having been ...

Since launching in 1965, the Adidas Stan Smith—with its ultra-clean lines and low-profile design—has all but set the template ...

Tennis’s unique scoring system mirrors the nonlinear, probabilistic nature of start-ups and life, where success hinges not on winning every point, but on succeeding when it really matters ...

Technology, design and fashion all play a role in a player’s choice of tennis kit, as does their commercial potential – ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...

Novak Djokovic is preparing for a Wimbledon semi-final against Jannik Sinner as he looks to become an eight-time champion at ...