Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

A well-functioning bureaucracy is an organization of highly qualified civil servants who follow established rules to prevent abuses of power. Bureaucracies, in this way, are an important part of ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Social media influencers like Campbell Puckett and Joey Graziadei posted videos reacting to Rocket Companies’ Super Bowl ad on Sunday.

As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

The Advertising Standards Council of India (ASCI) has released the Top Influencer Compliance Scorecard, revealing that 69% of India’s Top 100 Digital Stars failed to meet Guidelines for ...

The elaborate, hand-sewn suits — adorned with intricate beadwork and feathers — are highlighted with bold and colorful designs to pay homage to their ancestral influence. Advertisement Article ...