Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Social media has a unique way of bringing fans up close and personal to the world of sports. It’s a double-edged sword, of course and not just from the perspective of athlete-to-consumer.

Meme coins started as internet jokes but have turned into a real force in crypto. While some still see them as nothing more ...

New and expanding social media platforms like RedNote and Bluesky are likely to complicate the e-discovery process.

The deal underscores the evolution of social media as a marketing platform. "People are spending more and more time on platforms such as TikTok or Instagram, and they’re following influencers ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...