PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

L.E.K. Consulting based its Brand Heat Index on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within ...

Campen had not been surprised when the water samples they collected from around Albuquerque, where they lived, were full of ...

Melissa Rauch is best known for playing Bernadette on "The Big Bang Theory," but in real life, she's had several fashion ...

These expert-recommended brands for women over 40 will flatter your body, boost your confidence and keep you stylish ...

There’s a place in Laurel, Maryland where shopping feels like a treasure hunt and every aisle promises the thrill of discovery – 2nd Ave Thrift Superstore is the bargain-hunter’s equivalent of ...

That’s exactly the adventure awaiting you at 2nd Ave Thrift Superstore in Laurel, Maryland – a veritable Disneyland for the bargain-obsessed. Let me tell you something about thrift stores – they’re ...

We found 17 waist-slimming dresses that prove style only gets better after 40 and they start at just $20 — details!

Maxi dresses are a year-round fashion staple. Check out this list of must-have dress styles for shoppers with big busts — ...

"The usual M&S dress size fits well. Handy side zip. At 5'3, petite size falls to 2-3" below my knee. I would possibly have preferred longer length of regular size, but bodice on it was too long ...

I’m talking, of course, about “the dress,” which went viral on Feb. 26, 2015. To recap: A cellphone picture of a wedding guest’s dress, uploaded to the internet, sharply divided people ...

Based on their knowledgeable words, we compiled the upcoming selection of bras that can help minimize and contour your back ...