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The Denver Broncos ingratiated themselves into the Colorado high school football community by donating helmets through their All In. All Covered’ initiative.
The Broncos and Riddell hosted a “caravan” Wednesday night at Empower Field at Mile High to showcase the helmets to parents, coaches, players and school administrators.
The Denver Broncos Foundation has updated guidance to Colorado school districts regarding its ambitious helmet donation initiative.
The Broncos announced the All In, All Covered campaign that will donate 15,516 new Riddell Axiom helmets to every program in the state across a four-year span. The donation is worth about $12 million.