Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number. Ravens ...

The stylized No. 8 Dale Jr. uses on his NASCAR Xfinity Series car (driven by Sammy Smith) is the same style as the No. 8 ...

After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the ...

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Lamar Jackson has filed an opposition to Dale Earnhardt Jr.'s trademark attempt for a stylized No. 8, claiming it could ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the faces of NASCAR while driving the No. 8 car. Jackson has worn that ...

Lamar Jackson’s drive to win the battle of the famous No. 8s is racing on. Last year, Jackson challenged a trademark claim from Pro Football Hall of Fame quarterback Troy Aikman to put “EIGHT ...

NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson would not seem to have very much in common at first glance, except for the number 8 that both displayed throughout ...

Which athlete comes to mind first when you think of the number eight? That's exactly what the U.S. Patent and Trademark Office (USPTO) will try and determine after Baltimore Ravens quarterback ...