A fter speculation surrounding the iconic DEI trademark for the No. 8 font made famous by Dale Earnhardt Jr. brought forth a number of theories about the future of the Hall of Famer, he addressed ...

Dale Earnhardt Jr., the face of Dale Earnhardt Inc. and son of the legendary Dale Earnhardt Sr., announced he was walking ...

his stepmother and the widow of Dale Earnhardt, was allowing the trademark for the Dale Earnhardt Inc. stylized No. 8, which he had used at the start of his NASCAR Cup Series career from 2000 to ...

complete with the original Dale Earnhardt Inc. number font. Dale Earnhardt Jr. officially announced this morning the return of his iconic #8 DEI Budweiser scheme, in which he is set to run a ...

Earnhardt Jr., driver of the #8 Budweiser Chevrolet, speaks with crew chief, Tony Gibson, in the garage during practice for the NASCAR Nextel Cup Series Pocono 500 at Pocono Raceway on June 9 ...

Dale Earnhardt Jr. waits for the start of the 16th Annual Hampton Heat at Langley Speedway. / Peter Casey-Imagn Images Lamar Jackson is building a brand around the No. 8, which he wears for the ...

Earnhardt Jr. used the No. 8 for much of his racing career. He ran the No. 8 car in the NASCAR Cup Series racing for Dale Earnhardt, Inc., the race team owned by his father and seven-time Cup ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No. 8 ...

One was the version that Earnhardt used when driving for Dale Earnhardt Inc. (owned by Earnhardt Jr.’s stepmother, Teresa) and another version, which is currently used by Earnhardt’s JR ...

Earnhardt Jr. has been associated with the No. 8 since the late 1990s, when he broke into the Cup Series while racing for Dale Earnhardt, Inc. (DEI) — the race team owned by his seven-time ...

If they can’t find them, they can’t throw us out,’” Gibson said, laughing. The violation at Darlington cost Dale Earnhardt Jr. and DEI heavily as NASCAR hit them with a 100-point penalty, dropping ...