Sachin Tendulkar discreetly tests cricket gear from his athleisure brand on-and-off-field
Sachin Tendulkar actively tests products from his new brand, 'Ten X You', during the International Masters League, focusing ...
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Jasprit Bumrah joins Skechers roster of cricketers
Skechers has expanded its roster of cricket athletes by signing Jasprit Bumrah. The India National Team and Mumbai Indians ...
Shubman Gill amps up brand game with new MRF deal
India vice-captain Shubman Gill will now use an MRF sticker on his bat starting from the Champions Trophy semi-final against ...
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ICC and Unilever announce groundbreaking partnership on International Women’s Day to strengthen the future of women’s cricket
Announced through a criiio cricket festival event in Dubai featuring 100 girls and coinciding with International Women’s Day, ...
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ICC and Unilever partner to support the growth of women’s cricket
Unilever’s personal care brands including Rexona and Dove, marking the ICC’s first dedicated commercial partner for women’s ...
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Agha promises 'fearless and high-risk' brand of cricket as Pakistan captain
Salman Ali Agha has promised to deliver a brand of "fearless cricket" as he becomes the fourth different T20I captain for Pakistan since January 2024. Agha replaced Mohammad Rizwan as T20I captain ...