The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Skechers has expanded its roster of cricket athletes by signing Jasprit Bumrah. The India National Team and Mumbai Indians ...

Virat Kohli has often been targeted on social media for constant brand promotion, while deciding to not share personal ...

Sachin Tendulkar actively tests products from his new brand, 'Ten X You', during the International Masters League, focusing ...

Virat Kohli is 36, but he's a fit and hungry 36. And his rejuvenated energy ensures an exciting couple of years for the India ...

Saudi Arabia is looking to inject $ 500 million into a brand-new global T20 league. The league will follow a tennis grand ...

Virat Kohli, one of the finest cricketers of our generation, is a face for countless brands. His Instagram account is ...

The French women’s cricket team came last at a tournament in the overseas territory of New Caledonia on Friday, but officials ...