A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

Ad slogans help us determine the best products ... Levi Strauss launched his business selling clothing, blankets, ...

(EY will continue to use that line to describe its corporate purpose, but no longer as its primary slogan.) “The question was ...

And the list goes on… Michael Rosen looks at philosophy in English, from 17th century ideas to modern corporate slogans, via the daffodils of William Wordsworth.