Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi, discusses the rising tide of AI-driven cyber ...

Where once only multinational corporations with massive budgets could access sophisticated market intelligence, today AI ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Digital marketing is one of the most rapidly changing business sphere around. Discover some of the biggest changes the ...

At a Spotter Showcase event Thursday evening, Mr. Beast, Dude Perfect, The Try Guys, Kinigra Deon and other creators ...

Pam Levine is leaving Disney. Levine has been Head of Marketing for Disney Branded Television and National Geographic since ...

At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect ...

Facebook is still a powerhouse for brands looking to go viral. But let’s be real—getting your content to blow up isn’t just about luck. It takes strategy, creativity, and knowing what actually works.

Guideline appoints Tim Peters as CMO and VP of Demand Generation, marking a key leadership move amid continued growth and executive team ...