Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

But before we take a look at the contemporary consumer journey, let’s explore some interesting details from the eMarketer and impact.com report to ensure they make sense in a wider context ...

Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset. Microsoft Advertising's Linda Liberg unveils new ...