Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some ...

For the record, the dress is definitely black and blue. But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors.

Blue and black. White and gold. Ten years ago today, BuzzFeed’s post about The Dress took over the internet — and our lives — for a few days. The post broke BuzzFeed’s traffic records ...

For the record, the dress is definitely black and blue. But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors.