From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the ...
JioHotstar, formed after Reliance-owned JioCinema and Disney Hotstar's merger, has crossed 100 million paid subscribers.
Manas Gulati, Co-founder and CEO of #ARM Worldwide, writes that by turning audiences from passive viewers into active participants, brands can create meaningful, multisensory interactions that leave a ...
As his first major move, new Canadian Prime Minister Mark Carney confers the Order of Canada on Donald Trump for “surpassing ...
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...
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Rising demand and limited capacities ensure that there's nothing budget about airfaresThomas Cook (India) and SOTC tells BT. A similar surge was seen during the British rock band Coldplay’s concert in Ahmedabad in January this year as well as during the Indian Premier League or ...
India has taken a major step toward hosting global sporting events by officially submitting an expression of interest to ...
India is eyeing a historic opportunity to host the 2030 Commonwealth Games, with Ahmedabad’s Narendra Modi Stadium proposed ...
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